Broadcast Critique

Watching the news was a lot more different for me than it has ever been considering it has been a while since I last watched it. I think I felt that way because since I have been at Liberty, I have not had the time to sit and watch the news. Being in college really puts you in a bubble that can keep you unaware of what is happening in the real world. This made me view the news in a whole different way.

                I watched channel 7’s (CBS) broadcast and was intrigued right away by the quality of the broadcast. The episode began by addressing the riots that are taking place in Baltimore. I think this was the best way possible to start out considering it is such a big deal and everyone is wondering what is happening in Baltimore during this tragic time.

                The episode continued on with the national news by addressing the earthquake that occurred in Nepal. I thought that this information was needed considering it is hard for a lot of us to grasp what is happening on the other side of the world here in Virginia. The station did an interview with an immigrant from Nepal to make the story more personal.

                This broadcast proceeded to inform viewers on matters of the local level, starting with the weather. I thought the weather was done very well. The visuals were very easy to understand and the weather was covered for this whole area of Virginia. More small, local issues and stories were discussed and they were very well done.

                Overall, the audio and visuals were very good in my opinion. At times I thought that there was a little too much happening on the screen and too many effects, but for the most part there was not too much to where I could not pay attention to what was happening.

                I also thought that the timeliness was very good as well. All of the topics discussed were very up to date and relevant to what is happening locally and globally.

                The information that was presented in this broadcast was great in my opinion. I thought that this station kept an unbiased view and most everything was covered for each story.

                Channel 7’s broadcast was overall as good broadcast and I would most certainly watch this channel’s news again. Watching the news can really open one’s eyes to what is happening around them.   

8.1 & 8.2

Basketball Death

 This morning Central High School student, Todd White, collapsed in the middle of basketball practice. White was taken to Central Valley Memorial Hospital where we has pronounced dead a short time later, after several attempts to revive him. An autopsy will be performed later today, however White had no known illnesses. White was only a freshman. 

Energy Plan

The Secretary of Interior, Grace Green announced an exciting new energy plan at the Western Governor’s Conference in Salt Lake City. The eight hundred million dollar plan intends to cut surface mining, but make licensing for new nuclear power plants easier. Green calls for this to be a five-year program. Green believes this plan is a way to lower dependence on overseas oil and also make America more environmentally friendly.

Faculty Death

Beloved faculty member, Elizabeth Billson passed away after fighting cancer for nearly 10 years. Billson has been teaching with us for 36 years. Almost 10,000 future teachers were taught under Professor Billson during her teaching career. Last year the university awarded Billson with the “Outstanding Professor” award. Many will miss Billson and the university is thankful to have had her teach and touch so many students.

Wreck
Yesterday evening a collision between two trucks on I-59 caused a heavy traffic jam for many travelers. Both drivers are reported
 unhurt, but considered for speeding and reckless driving. This wreck caused the road to be blocked from both directions for nearly 45 minutes. One of the trucks was carrying fuel that spilled, causing the highway to be very slick from the oil. The other truck caused lost almost ten thousand dollars worth of food after items thawed because of the wreck.

News Release

For more information contact
Job Stanley
Mountain East Medical Center
(123) 456 7890
jstanley38@liberty.edu

For release after 10 a.m.
Friday, Oct. 13

MOUNTAIN EAST MEDICAL CENTER HIRES NEW HEAD OF PURCHASING DEPARTMENT

Mountain East Medical Center announced that they have hired Johnny Toler as the new head of the purchasing department after the former head of purchasing, Bob Wilkinson, decided to resign.

Bob Wilkinson started working with the hospital in 1975. He previously worked in a rural hospital as the purchasing chief. 

Harry Illscott, who is the hospital's administrator, said, “Bob’s abilities will be greatly missed at this hospital, but I know that Johnny Toler is a person we can all depend on to do whatever is necessary to keep his department going. I have great faith in him and in this hospital.”

Toler is most certainly fit for the job. He has worked in pharmacy and started working at the medical center 13 years ago. He began as an assistant druggist in the pharmacy and has been working his way up since he first began.

Toler is well trained and excited to start the job. “This hospital means a great deal to me and my family, and I will give my best efforts to making our purchasing department the best. I learned from a fine man—Bob Wikinson—and I hope I can continue to build on the foundation he established,” Toler said.

Since 1970, Mountain East Medical Center continues to provide excellence in the medical field. For more information on Mountain East Medical Center, please call (555) 556-5555 or visit www.moutaineastmedical.com

Ad Project

Ad Subject: The Vue at Liberty Mountain

Ad Problem: This complex is new and not many people know about this new location.

Product Characteristics: 

• Brand new/ the complex is opening up this fall
• The complex is for students only
• The lease is split up individually 
• The is a shuttle that runs to Liberty's campus
• Each apartment is fully furnished 
• There is a heated pool and common areas for students to relax
• There is 16,000 sq/ft. clubhouse for students to enjoy their free time in
• There are 1, 2, 3, and 4 bedroom units 

Advertising objective: Let students know that there is a brand new apartment complex opening close to campus that is incredibly nice and convenient.

Target Market: Students that attend Liberty University and are looking for a nice, new place to live next semester.

Competition: Apartment complexes all around Liberty that are looking for students to live in their apartments.

Statement of benefit or appeal:

• Close to campus and easy to get to
• Only students can live there
• The complex is brand new
• It is a very nice complex in a beautiful area

Creative theme: 

• Easy living for students

Supportive Selling Points:

• Very nice facility for students to enjoy
• Easy to access for students traveling back and forth to campus each day 

The Vue apartment complex on Liberty Mountain is an obvious choice for students in need of housing for next semester. The complex in conveniently close to campus and shuttles will be accessible for students who cannot drive to campus. The complex has very nice benefits for students including a heated pool, common areas, and a very large clubhouse for students to enjoy in their free time. The Vue on Liberty Mountain is brand new and is an incredibly nice place to live for college students. The housing is affordable for all college students and well worth the price. Living at the Vue can completely change the college experience for all college students looking for a new place to live. One could find it very difficult to discover any flaws with living at the Vue on Liberty Mountain.

Word Count: 350

 

The Persuaders

The Persuaders 

"The Persuaders" is most certainly an eye-opening documentary. I never would have imagined that companies put that much effort into each advertisement or how hard it is to make something appeal to people.

I find it very interesting how companies use emotion to grab the attention of each viewer. As soon as I thought about it, I realized how easy it works to pull the heartstrings of viewers just to get them to buy their product or donate to them.

ASPCA does a great job of using emotion to get people to donate to their organization. And now everyone knows about their commercials because they work so well.

"The Persuaders" discussed many other forms of advertisements. The documentary mentioned how the way advertisements are made are constantly changing and how more and more people are seeing the ads on TV people are able to skip them now.

Because most people are not watching TV commercials anymore companies have started placing their products in the shows and movies. I think that this idea is genius because most people are not watching commercials and now they are seeing products in their favorite shows.

This documentary opened my eyes to many different ways to appeal to the masses and "The Persuaders" had some great points such as:

• Everywhere we look, we see advertisements. We cannot escape companies attempts to pitch their products to us. Ads are in our favorite shows, all over the internet, and everywhere in between.
• The usage of words is incredibly important. Using a wrong word can change the way a person looks at the company. And using the right words can turn a person on to a company.
• Advertisements are continually changing and every company is looking for new ways to appeal to people. Companies have to be very creative when thinking of ways to pitch their products.

On my honor, I watched "The Persuaders" in its entirety.

Pop Culture

 

Lady Gaga Has Faith in Taylor Swift's Love Life, Assures Her ''Prince Charming Will Come''

Starting with a compliment from Taylor to Gaga, Gaga would soon return a compliment in a short, back-and-forth social media love fest between the two. Gaga told Taylor that she would someday find her prince charming after Taylor bragged on Gaga's life. 

Nicki Minaj and Meek Mill Go on Dinner Date, Hold Hands in Instagram Pic: Are They Officially Together?

The two talented rappers were spotted holding hands outside of Katsuya restaurant. Minaj and Meek are doing very little to hide their relationship from the public considering they posted a picture on Instagram of themselves. Surely these two will continue to keep everyone up to date on their new relationship.

Kanye West Lectures Oxford Students: If I Can Remove My Ego, I Think There's Hope For Everyone—and More Yeezy Gems!

Kanye West recently traveled to the United Kingdom to lecture to students at the prestigious Oxford University. Kanye touched on everything from art to his own ego. Needless to say, this had to be a very interesting lecture.

Myspace

Myspace was, for three years, the largest social networking site on the planet. From 2005 to 2008 Myspace took over the internet and helped pioneer the social media movement the we live in today.

Myspace originated as just a profile-based social media that allowed people to express themselves through how the would personalize their profile and interact with other people around the globe.

Myspace has changed a lot since its beginning. It was sold to Justin Timberlake how had an idea on how to change it and bring Myspace back to life. Timberlake decided to change it into a music-based social media.

The new Myspace allows people to discover new music with ease and still be able to have a personal profile and keep in contact with friends who are still on the website.

Social media is growing every single day and though Myspace is struggling to survive nowadays, the once dominant website still has its perks.