Ad Project

Ad Subject: The Vue at Liberty Mountain

Ad Problem: This complex is new and not many people know about this new location.

Product Characteristics: 

• Brand new/ the complex is opening up this fall
• The complex is for students only
• The lease is split up individually 
• The is a shuttle that runs to Liberty's campus
• Each apartment is fully furnished 
• There is a heated pool and common areas for students to relax
• There is 16,000 sq/ft. clubhouse for students to enjoy their free time in
• There are 1, 2, 3, and 4 bedroom units 

Advertising objective: Let students know that there is a brand new apartment complex opening close to campus that is incredibly nice and convenient.

Target Market: Students that attend Liberty University and are looking for a nice, new place to live next semester.

Competition: Apartment complexes all around Liberty that are looking for students to live in their apartments.

Statement of benefit or appeal:

• Close to campus and easy to get to
• Only students can live there
• The complex is brand new
• It is a very nice complex in a beautiful area

Creative theme: 

• Easy living for students

Supportive Selling Points:

• Very nice facility for students to enjoy
• Easy to access for students traveling back and forth to campus each day 

The Vue apartment complex on Liberty Mountain is an obvious choice for students in need of housing for next semester. The complex in conveniently close to campus and shuttles will be accessible for students who cannot drive to campus. The complex has very nice benefits for students including a heated pool, common areas, and a very large clubhouse for students to enjoy in their free time. The Vue on Liberty Mountain is brand new and is an incredibly nice place to live for college students. The housing is affordable for all college students and well worth the price. Living at the Vue can completely change the college experience for all college students looking for a new place to live. One could find it very difficult to discover any flaws with living at the Vue on Liberty Mountain.

Word Count: 350

 

The Persuaders

The Persuaders 

"The Persuaders" is most certainly an eye-opening documentary. I never would have imagined that companies put that much effort into each advertisement or how hard it is to make something appeal to people.

I find it very interesting how companies use emotion to grab the attention of each viewer. As soon as I thought about it, I realized how easy it works to pull the heartstrings of viewers just to get them to buy their product or donate to them.

ASPCA does a great job of using emotion to get people to donate to their organization. And now everyone knows about their commercials because they work so well.

"The Persuaders" discussed many other forms of advertisements. The documentary mentioned how the way advertisements are made are constantly changing and how more and more people are seeing the ads on TV people are able to skip them now.

Because most people are not watching TV commercials anymore companies have started placing their products in the shows and movies. I think that this idea is genius because most people are not watching commercials and now they are seeing products in their favorite shows.

This documentary opened my eyes to many different ways to appeal to the masses and "The Persuaders" had some great points such as:

• Everywhere we look, we see advertisements. We cannot escape companies attempts to pitch their products to us. Ads are in our favorite shows, all over the internet, and everywhere in between.
• The usage of words is incredibly important. Using a wrong word can change the way a person looks at the company. And using the right words can turn a person on to a company.
• Advertisements are continually changing and every company is looking for new ways to appeal to people. Companies have to be very creative when thinking of ways to pitch their products.

On my honor, I watched "The Persuaders" in its entirety.

Pop Culture

 

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Starting with a compliment from Taylor to Gaga, Gaga would soon return a compliment in a short, back-and-forth social media love fest between the two. Gaga told Taylor that she would someday find her prince charming after Taylor bragged on Gaga's life. 

Nicki Minaj and Meek Mill Go on Dinner Date, Hold Hands in Instagram Pic: Are They Officially Together?

The two talented rappers were spotted holding hands outside of Katsuya restaurant. Minaj and Meek are doing very little to hide their relationship from the public considering they posted a picture on Instagram of themselves. Surely these two will continue to keep everyone up to date on their new relationship.

Kanye West Lectures Oxford Students: If I Can Remove My Ego, I Think There's Hope For Everyone—and More Yeezy Gems!

Kanye West recently traveled to the United Kingdom to lecture to students at the prestigious Oxford University. Kanye touched on everything from art to his own ego. Needless to say, this had to be a very interesting lecture.