Ad Project

Ad Subject: The Vue at Liberty Mountain

Ad Problem: This complex is new and not many people know about this new location.

Product Characteristics: 

• Brand new/ the complex is opening up this fall
• The complex is for students only
• The lease is split up individually 
• The is a shuttle that runs to Liberty's campus
• Each apartment is fully furnished 
• There is a heated pool and common areas for students to relax
• There is 16,000 sq/ft. clubhouse for students to enjoy their free time in
• There are 1, 2, 3, and 4 bedroom units 

Advertising objective: Let students know that there is a brand new apartment complex opening close to campus that is incredibly nice and convenient.

Target Market: Students that attend Liberty University and are looking for a nice, new place to live next semester.

Competition: Apartment complexes all around Liberty that are looking for students to live in their apartments.

Statement of benefit or appeal:

• Close to campus and easy to get to
• Only students can live there
• The complex is brand new
• It is a very nice complex in a beautiful area

Creative theme: 

• Easy living for students

Supportive Selling Points:

• Very nice facility for students to enjoy
• Easy to access for students traveling back and forth to campus each day 

The Vue apartment complex on Liberty Mountain is an obvious choice for students in need of housing for next semester. The complex in conveniently close to campus and shuttles will be accessible for students who cannot drive to campus. The complex has very nice benefits for students including a heated pool, common areas, and a very large clubhouse for students to enjoy in their free time. The Vue on Liberty Mountain is brand new and is an incredibly nice place to live for college students. The housing is affordable for all college students and well worth the price. Living at the Vue can completely change the college experience for all college students looking for a new place to live. One could find it very difficult to discover any flaws with living at the Vue on Liberty Mountain.

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